Blue Ocean Strategy
Updated: Jun 15
Put very simply a Blue Ocean Strategy is a way to distance yourself from the competition. This is done by creating a demand that didn't previously exist.
The blue ocean makes sense for businesses that don't want to spend all their time in competition. By simply being thoughtful on the front-end many companies are able to drive revenue by creating products and services that didn't previously exist. One example of a successful blue ocean strategy would be many of the Apple products such as the ipod, ipad, etc.
Have you examined your business to see what Blue Ocean Strategies exist. Let's talk.